FB Pixel no scriptInsights | KrASIA
MENU
KrASIA

Insights

Insights

China’s virtual idols are reshaping the ways brands reach Gen Z consumers

Real-life celebrities can be mired in scandal, but virtual idols will always have a squeaky clean image.

3 mins read
  • To be featured on top livestreams, merchants must pay hefty fees to multi-channel networks.

    Insights

    China’s e-commerce merchants eschew livestreaming as costs eat into profits

    3 mins read

Most Recent

See All