Luckin’s latest acquisition and Mixue’s coffee trials point to a widening split in strategy.

New subsidies, tools, and incentives aim to help sellers improve earnings in a more competitive market.

Adoption was strong during the campaign, but it remains unclear if user behavior will persist after incentives fade.

Sunon aims to expand under its own brand and move beyond contract manufacturing.

Increased spending on supply chains and merchant support also weighed on its 2025 results.

Heavy reliance on Labubu and “The Monsters” franchise weighed on investor sentiment after the latest report.

Its multi-brand strategy helped offset weaker performance at the core label.

Early signs of strain are emerging as the company approaches 60,000 locations.

The Haoxianglai parent has not sacrificed margins to pursue scale.

As backlash exposes deeper structural strains, Xibei’s founder is forced to rethink costs, pricing, and the chain’s ambitions.