Creative

Some studios are betting on blockbuster ambitions, while others are sticking to lower-risk models that keep returns predictable.

DJI and Insta360 dominate global shipments with superior technology.

The EufyMake E1 UV printer broke Kickstarter records, but supply chain, ink, and production problems still had to be solved.

The company is using sequels, animation, and offline experiences to extend the value of stories beyond the screen.

The CEO believes AI can cut production costs, bring in more creators, and support a new platform model for film and TV.

The company has unveiled SynReal, a system designed to narrow the gap in deformable object simulation.

Co-founder Chen Bo reflects on the widening gap with its leading rival and what it means for the company’s future.

Strong sales did not prevent the studio’s closure, underscoring the fragility of China’s game ecosystem.