Creative

The company is using sequels, animation, and offline experiences to extend the value of stories beyond the screen.

The CEO believes AI can cut production costs, bring in more creators, and support a new platform model for film and TV.

The company has unveiled SynReal, a system designed to narrow the gap in deformable object simulation.

Co-founder Chen Bo reflects on the widening gap with its leading rival and what it means for the company’s future.

Strong sales did not prevent the studio’s closure, underscoring the fragility of China’s game ecosystem.

The new camera pairs creator-focused features with a lower price, a move that could pressure margins.

The sector is expanding much faster than broader economies in the region.

Advances in AI models are lowering costs and enabling more complex productions, though challenges persist.