Creative

The veteran marketer’s exit comes as Mihoyo shifts Genshin Impact’s focus toward long-term growth.

Investors are wary if the studio can deliver another hit after Ne Zha 2.

The Chinese AI firm sees a synergy between AI and IP innovation.

The proprietary system captures real-time nuances and delivers studio-grade sound through intelligent synthesis.

The lawsuits highlight a growing tension in the industry between open-source ideals and commercial interests.

The young Tokyo-based distributor is aiming to help content from China go global.

Movies by female directors are breaking through an industry slump and anti-feminist backlash.

The game has generated nearly RMB 40 million in revenue since launch but has yet to turn a profit.