Creative

Gap China’s CEO said localization is central to the brand’s turnaround strategy.

What began in a college dorm as a doomed swordsman’s story has evolved into one of China’s most anticipated game titles.

In Love and Deepspace, female players are falling for AI-driven men who whisper their names, remember their stories, and never argue back.

A new wave of short drama actors has risen from anonymity to mainstream fame, challenging the hierarchy of China’s entertainment industry.

Four years after its breakout hit, TiGames returns with a prequel.

With craftsmanship rooted in the culture of the Central Plains, Songmont has built a global following.

Experts flag rising volatility as the hunt for megastars like BTS and Blackpink intensifies.

The upcoming title uses multimodal AI to give characters evolving personalities, enabling more dynamic dialogue and storytelling.