Creative

The tie-up gives Disney a timely marketing lift as it works to rebound from a challenging year at the box office.

The game clocked two million players within a day of its global release, but questions remain about its long-term revenue potential.

All eyes are on whether the industry leader can fend off rising challengers like DJI-backed Elegoo.

In Varsapura, familiar mechanics meet a darker and more grounded world.

The Disney sequel is the latest litmus test of whether imported films can halt their decline in China.

The Thai market serves as a litmus test for the success of new characters.

Group live streaming is becoming a serious business in China.

The veteran marketer’s exit comes as Mihoyo shifts Genshin Impact’s focus toward long-term growth.