Consumer Economy

Backed by science and athlete feedback, the brand’s new line aims to end the tradeoff between support and comfort.

Founder Wu Dezhou says depth in niche markets matters more than mass appeal when building consumer wearables.

With over 150 stores and renewed profitability, boutique coffee chain Algebraist Coffee is staying selective and staying in the game.

A price reset and a hard push on Douyin and Pinduoduo fueled Three Squirrels’ turnaround, driving sales back to their 2019 highs.

The private equity giant is reportedly nearing a deal that could fizz up Dayao’s shift from IPO hopeful to national beverage contender.

After cost cuts and subsidy rollbacks failed to yield profits, Meituan is scaling back Youxuan to focus on an offline retail initiative under Xiaoxiang Supermarket.

Logging over 60 million orders during the 618 festival, Alibaba’s flash sale drive is reshaping its e-commerce playbook.

With USD 560 million in revenue and 870 patents, Govee is heading toward an IPO, built quietly by a founder who has never spoken publicly.