Consumer Economy

The fast fashion giant started trading last week as headwinds test its business model.

Built on globalization, Shein is now contending with slower growth, geopolitical pressure, and an investor market captivated by AI.

Instead of competing on price, Chagee is counting on store economics, a deeper product pipeline, and long-term brand equity.

It has scale, brands, and a robust distribution network, but faces pressure from the rupiah and the rising cost of online sales.

New owner Proya is banking on the brand’s growing international profile.

The trendy Chinese jewelry brand’s first-half earnings fell short of forecasts.

The Chinese tea chain is expanding its product range and distribution network to improve store operations.

The sportswear group is turning to AI while contending with margin pressure and retail experiments.