Consumer Economy

Better-than-expected earnings in Greater China fuel optimism as Nike revamps its product lineup and retools its brand for growth.

The US trade war has prompted businesses to focus more on the ASEAN region.

IFBH makes the case that one well-marketed, well-positioned product can be enough to achieve commercial success.

Some cities have suspended programs earlier than expected.

The deal grants China Literature a 10% stake in the plush toy maker and sets the stage for co-developing original collectible IPs.

Five years after a financial scandal, China’s leading coffee chain is testing its footing in Starbucks’ home market.

Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative.

The Chinese coffee chain plans to deploy 1,100 regional managers as it works to shore up its low-cost, franchise-driven model.