Consumer Economy

The restructuring aims to tighten logistics and capture more ground in China’s instant retail market.

After building a cult following with niche scents and artistic flair, Documents is scaling into mass retail.

These three cases show how overlooked consumer categories can quietly scale overseas, even while flying under the radar at home.

From EVs to Meituan food deliveries and Mixue bubble tea, newcomers are edging out rivals.

Platforms are setting user and order records while investment banks issue warnings.

A single Saturday saw Taobao Shangou, Meituan, and JD.com log a combined 200 million orders, testing subsidy strength, logistics, and supply chains in real time.

HotMaxx rolls out supersized outlets following success with near-expiry snacks and beverages.

Haagen-Dazs must reinvent itself in China or weigh an exit as it contends with fierce competition, narrow margins, and cautious consumer spending.