Consumer Economy

With half its sales still tied to Miniso, the toy maker now faces the challenge of proving it can stand on its own.

Founded by six young entrepreneurs, Shuai Shuai Fireworks defied expectations with sales exceeding RMB 10 million in its first year.

The two snack retailers are racing toward IPOs with Mixue-like expansion, but lack its supply chain discipline and margin control.

Young CEO Wang Shoucheng reflects on Yonghui’s outlook after a sweeping reform inspired by Pangdonglai.

Alibaba’s Jiang Fan expects Taobao Shangou to reach RMB 1 trillion in transaction volume within three years.

Once known for baby gear in China, Goodbaby is now winning over young families across the region with design, safety, and digital savvy.

Surging gold prices are testing traditional jewelers’ pricing power while fueling new experiments in China’s gold market.

Outdoor apparel risks following workwear’s path: from utility to fashion to commodification.