Consumer Economy

As cross-border ambitions grow, Chinese firms in Mexico must navigate a patchwork of challenges—from lost freight to language barriers.

Global brand president Jesper Rasmussen says localization, not mass appeal, is key to The Ordinary’s growth in China.

The French luxury house posted steady growth, but could face headwinds as foot traffic dips and supply chain claims go viral.

One-stop services help merchants sidestep duties, including by undervaluing goods.

After going viral in China, Botare’s hanging tissue pack is making waves abroad—with TikTok as its launchpad.

After years of trying to do everything, Freshippo is finding success by doing less—and doing it better.

With trade tensions rising, companies are turning to offshore structures to stay nimble—and stay in business.

DHgate just went viral in the US. Can it turn clicks into staying power?