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36Kr (EN)

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China’s tech ecosystem serves as a driving force behind the world’s second largest economy, influencing global digital markets.

China

Explore East Asia’s thriving tech hubs, global electronics producers, and fast-evolving digital platforms shaping cross-border innovation.

East Asia

Xiaomi crafts affordable smartphones, wearables, and IoT devices, appealing to users who seek innovation, quality, and budget-friendly tech.

What powers tomorrow’s roads? Explore EV adoption, charging infrastructure, and battery advances sparking the shift toward sustainable transport.

Electric Vehicles

How is the way we move evolving? Explore developments in autonomous transportation, electric vehicles, and more efficient urban transit.

Mobility

How do goods and people flow worldwide? Examine transport networks, logistics innovations, and policies shaping global connectivity.

Transportation

With massive demand and long lead times, Xiaomi is turning up the pressure on rivals in pricing, production, and positioning.

Xiaomi’s YU7 preorder frenzy signals a new phase in China’s EV race

Home

Decoding China&#039;s tech and business pulse

KrASIA

36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.

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36Kr English

DJI sets industry standards in drone technology, offering aerial imaging, filming solutions, and advanced flight controls for professionals and hobbyists.

What lies beyond familiar frontiers? Investigate emerging tech—like quantum computing and AI—transforming traditional sectors.

Deep Tech

What hovers over new frontiers? Explore drone logistics, aerial data collection, and surveillance tools shaping multiple industries.

Drones

With greater payload capacity, enhanced safety systems, and redesigned winches, the FC100 is built for jobs that demand more.

Meet the FlyCart 100: DJI’s new drone built for rugged missions

Anta, a Chinese sportswear brand, specializes in performance-driven design, equipping athletes and consumers with innovative sports apparel and footwear.

Anta

What sets the bar for convenience? Examine on-demand platforms, subscription models, and personalization transforming consumer expectations.

Consumer Economy

How do stores adapt to digital shifts? Explore e-commerce integration, inventory analytics, and omnichannel strategies for modern shoppers.

Retail

Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative.

Maia Active finds second wind with Anta’s backing and a yoga-first strategy

Consumer Economy | KrASIA

Alibaba, China’s e-commerce giant, operates online retail marketplaces, cloud computing services, and digital payment networks across Asia and beyond.

Ele.me, a Chinese online food delivery platform, partners with local restaurants to provide fast, convenient dining options to urban consumers.

Ele.me

Taobao, Alibaba’s consumer-to-consumer marketplace, connects Chinese shoppers with diverse products, from fashion and electronics to everyday essentials.

Taobao

How do clicks replace aisles? Explore global marketplaces, payment solutions, and technology accelerating online retail’s growth.

E-commerce

How do platforms deliver on immediacy? Analyze ride-hailing, instant deliveries, and gig models meeting consumer needs fast.

On-demand Services

Logging over 60 million orders during the 618 festival, Alibaba’s flash sale drive is reshaping its e-commerce playbook.

Alibaba hits quick commerce stride with Taobao and Ele.me

What grounds digital progress in physical form? Analyze chipsets, sensors, and advanced components driving device performance.

Hardware

With USD 560 million in revenue and 870 patents, Govee is heading toward an IPO, built quietly by a founder who has never spoken publicly.

From Anker to IPO: How Govee’s founder turned light strips into a global brand

ByteDance, a Chinese internet company, uses machine learning to recommend engaging videos, news, and social content (via TikTok and Douyin).

TikTok hosts short-form videos spanning entertainment, education, and branded content, capturing global audiences and driving cultural trends.

TikTok

TikTok Shop, the e-commerce arm of TikTok, enables in-app shopping by connecting users with brands and creators through live commerce and short videos.

TikTok Shop

What drives digital storytelling? Examine content creation, distribution channels, and media platforms connecting audiences worldwide.

Content

How do ideas shape industries? Learn how content, design, and digital artistry influence branding, marketing, and cultural impact.

Creative

What happens when viewers join in real time? Explore live streaming platforms, audience interaction tools, and brand opportunities in instant video.

Live Streaming

Can brief clips hold lasting impact? Analyze short-form content trends, creator communities, and platform strategies for rapid viewer engagement.

Short Video

How do visuals captivate global viewers? Dive into streaming services, production models, and evolving formats defining video engagement.

Video

Some believe a full ban on TikTok in the US is unlikely. TikTok is counting on it.

Too big to ban? TikTok keeps expanding as Trump grants third ban reprieve

Japan

South Korea

The budget-friendly Kate brand is kicking off a promotional blitz with a fivefold budget boost.

Japan's Kao ramps up Asia makeup push as China, South Korea brands rise

Japan&#8217;s Kao ramps up Asia makeup push as China, South Korea brands rise

As part of 36Kr’s ongoing partnership with Nikkei, you can read selected content from Nikkei Asia on KrASIA.

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Nikkei Asia

Where do style and commerce meet? Examine supply chains, sustainable sourcing, and digital trends influencing global fashion markets.

Fashion

Europe

Known for its “old man’s head” logo and elite gear, the Norwegian brand is relaunching with Topsports in China after a quiet first run.

The “Nordic Arc’teryx” returns to China, but will Norrona finally find its name?

Laifen is sinking serious money into shavers, wagering that innovation will help it trump incumbents like Philips and Braun.

After hair dryers, Laifen targets the other side of bathroom counters with a shaver built from scratch

Businesses offering bargains came out ahead of their high-end peers, based on Q1 earnings.

Discount coffee, hotels thrive in China's penny-pinching economy

Discount coffee, hotels thrive in China&#8217;s penny-pinching economy

Once awash in hype and capital, players like Barley are returning to medical fundamentals to rebuild trust and value.

As China’s hair transplant boom fades, what comes next?

Fashion labels, coffee chains, and lifestyle startups are reimagining what it means to belong in a historic neighborhood that still feels lived in.