Consumer Economy

Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative.

The Chinese coffee chain plans to deploy 1,100 regional managers as it works to shore up its low-cost, franchise-driven model.

Koitake, the IP-driven toy unit under Alibaba’s Hujing business, has been phased out as the tech giant shifts its attention to higher-margin verticals.

Backed by science and athlete feedback, the brand’s new line aims to end the tradeoff between support and comfort.

Founder Wu Dezhou says depth in niche markets matters more than mass appeal when building consumer wearables.

With over 150 stores and renewed profitability, boutique coffee chain Algebraist Coffee is staying selective and staying in the game.

A price reset and a hard push on Douyin and Pinduoduo fueled Three Squirrels’ turnaround, driving sales back to their 2019 highs.

The private equity giant is reportedly nearing a deal that could fizz up Dayao’s shift from IPO hopeful to national beverage contender.