BYD

Smaller players are launching affordable models in a fight for survival amid an overcapacity struggle.

The BYD sub-brand is softening its image with a family-focused design aimed at style-conscious households.

Dealers say awareness is growing ahead of the minicar launch, but barriers remain.

The likes of BYD and Chery are squeezing Japanese rivals, but the sustainability of discounting is in question.

The EV maker led 2024 sales but its pricing and lack of local manufacturing raise concerns.

With rising exports, factory rollouts, and new listings, Chinese automakers are redefining what it means to go global.

The Chinese automaker is keeping its foot on the gas in its push toward vehicle autonomy.

BYD is leading a wave of early EV exports into Brazil ahead of July tax hikes, but long-term success will likely hinge on more.