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Snapchat crossed 60 million users in the last quarter of 2020 in India, where it is deploying a three-pronged approach of localized content, games, and culturally relevant augmented reality experience

Average monthly active users only increased 30% YoY to 223.3 million.

TikTok Shop was launched in Indonesia in mid-April, at the beginning of Ramadan, with heavy celebrity endorsement.

Tencent abandoned plans to acquire iQiyi due to tightened anti-monopoly regulations.

The company’s subsidiaries may seek their own listings in New York, Hong Kong, and Shanghai.

TikTok is currently hiring for various roles related to e-commerce in Indonesia and Singapore.

Last year, Meesho entered the Indonesian market, where social commerce is much more mature than India.

Startups that have built products for Bharat users—a term used for lower tier cities of India—have started monetizing their content.