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What sets the bar for convenience? Examine on-demand platforms, subscription models, and personalization transforming consumer expectations.

Consumer Economy

How do stores adapt to digital shifts? Explore e-commerce integration, inventory analytics, and omnichannel strategies for modern shoppers.

Retail

China

Once known for exports, Chinese companies are shaping their own identities abroad and gaining traction.

Chinese brands vie for the spotlight abroad with tech, tea, and toys

Home

Decoding China&#039;s tech and business pulse

KrASIA

KrASIA Connection curates technology and innovation updates from China.

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How do ideas shape industries? Learn how content, design, and digital artistry influence branding, marketing, and cultural impact.

Creative

What entertains a connected world? Track shifts in film, music, and media consumption, as platforms and audiences redefine cultural experiences.

Entertainment

Ding's story shows that opportunity often follows relentless preparation.

From rejection letters to red carpets: How Ding Xiaoyin brought Chinese cinema to the world

36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.

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36Kr English

How are electric vertical takeoff and landing (eVTOL) aircraft transforming aviation and urban mobility? Explore how air taxis could redefine travel.

eVTOL Aircraft

How is the way we move evolving? Explore developments in autonomous transportation, electric vehicles, and more efficient urban transit.

Mobility

How do goods and people flow worldwide? Examine transport networks, logistics innovations, and policies shaping global connectivity.

Transportation

The Geely-backed firm aims to deliver certified aircraft by 2026, condensing a cycle that took Joby nearly a decade.

Aerofugia plays the long game by focusing on passenger eVTOL aircraft

Entertainment | KrASIA

Bilibili, an online entertainment platform, features anime, gaming videos, live streams, and interactive communities appealing to younger audiences.

Bilibili

China’s tech ecosystem serves as a driving force behind the world’s second largest economy, influencing global digital markets.

Explore East Asia’s thriving tech hubs, global electronics producers, and fast-evolving digital platforms shaping cross-border innovation.

East Asia

What drives digital storytelling? Examine content creation, distribution channels, and media platforms connecting audiences worldwide.

Content

Who thrives in a digitally democratized landscape? Discover how independent creators, influencers, and educators monetize content and expertise.

Creator Economy

What happens when viewers join in real time? Explore live streaming platforms, audience interaction tools, and brand opportunities in instant video.

Live Streaming

How do visuals captivate global viewers? Dive into streaming services, production models, and evolving formats defining video engagement.

Video

Bilibili needs to strike a balance between advertisers, creators, and users.

Bilibili’s 2025 advertising game plan: Simplify, innovate, and grow

ByteDance, a Chinese internet company, uses machine learning to recommend engaging videos, news, and social content (via TikTok and Douyin).

TikTok hosts short-form videos spanning entertainment, education, and branded content, capturing global audiences and driving cultural trends.

TikTok

TikTok Shop, the e-commerce arm of TikTok, enables in-app shopping by connecting users with brands and creators through live commerce and short videos.

TikTok Shop

Can brief clips hold lasting impact? Analyze short-form content trends, creator communities, and platform strategies for rapid viewer engagement.

Short Video

TikTok’s saga comes full circle as Donald Trump steps in to restore the platform, but the consequences linger.

14 hours offline: How TikTok’s blackout exposed its far-reaching impact

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Local players must unite across regions to compete, said the boss of Japan's U-Next.

Asian streaming services claw back against Netflix and Disney

As part of 36Kr’s ongoing partnership with Nikkei, you can read selected content from Nikkei Asia on KrASIA.

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Nikkei Asia

Xiaohongshu, also known as RedNote, is a platform that connects users to curated content for fashion, beauty, travel, and more.

Xiaohongshu

How does interactive entertainment evolve? Assess gaming ecosystems, esports growth, and technology enhancing virtual play.

Gaming

The platform thrives as a hub for otoge fans but struggles to translate its success into broader gaming genres, where bigger players dominate.

Xiaohongshu carves a niche with otome games but struggles to expand in gaming

The Chinese lifestyle app sees a surge in downloads as TikTok’s future in the US hangs in the balance.

Xiaohongshu tops Apple’s US app store as TikTok ban looms

Elon Musk could be a lifeline for TikTok’s US future.

China weighs selling TikTok’s US operations to Elon Musk as ban nears

ByteDance’s Melolo aims to expand the global reach of China’s popular short drama format, offering fast, engaging storytelling.

ByteDance takes short dramas global with Melolo launch

Gaming content creators reclaim the spotlight in Bilibili’s 2024 UP100 list.

Bilibili’s UP100 crowns gaming as the comeback category of 2024

In a shift from his earlier stance, Donald Trump now advocates for compromise on TikTok’s looming US ban.