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Short dramas lose luster but find new purpose in brand storytelling

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

6 mins read
  • With over 30 limited-edition designs from iconic IPs like Disney and Pokemon, Miniso’s latest pop-up taps into Southeast Asia’s craze for blind boxes.

    News

    Blind boxes take center stage at Miniso’s festive pop-up in Singapore

    3 mins read

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