The transfer of a significant number of employees from ByteDance to Pico has stirred internal strife, posing a threat to further derail the company’s progress.
Contrary to a lack of ambition, Pico’s failure is more closely tied to the pursuit of applications that didn’t align with the strengths of VR technology.
Like other Chinese VR businesses, Pico viewed Meta as the benchmark for success. Attempting to emulate the American tech giant, however, contributed to its downfall.
After significant investments in gaming and facing a lack of commensurate success, ByteDance appears poised to conclude its venture in the gaming sector by winding down Nuverse.
This Japanese beverage company made waves by featuring an AI-generated character in its latest commercial. Beyond the hype, can such creations truly outshine their human counterparts?