Entertainment

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

With over 30 limited-edition designs from iconic IPs like Disney and Pokemon, Miniso’s latest pop-up taps into Southeast Asia’s craze for blind boxes.

With its latest slate, Disney aims to strike a balance between global appeal and local resonance in its approach to the APAC region.

With localized features and streamlined design, TCL’s BrowseHere is winning over Latin American users, reflecting the region’s surging appetite for smart TV innovation.

The platform now faces a critical January 2025 deadline after a US federal court upheld the controversial sell-or-ban legislation.

The Chinese streaming giant is betting on short-form content and subscription tweaks to sustain its upward momentum.

TikTok’s CEO spoke at the APEC event in Latin America, where the app’s user base is growing rapidly.

Gaming and ad growth help Bilibili hit a profit, but sustaining this trajectory could be challenging.