Creative

In 2019, Big Hit Entertainment surpassed the combined profit of South Korea’s big three entertainment labels SM, JYP, and YG.

Favored by millennials, the video site is to file a secondary listing, following the steps of its US-listed Chinese peers.

Roughly a third of China’s internet users watched livestreaming e-commerce in the first six months of 2020.

More than 100 million people watch e-commerce livestreaming on the short video app.

And the lackluster earnings results have brought down Momo’s share price.

Boosted by the COVID-19 outbreak, livestreaming e-commerce in China is in its heyday.

The company went public in February 2020.

Millennials are flocking to the career of social media KOL in China, but it could be a harder job than most people think.