Non-sensitive sectors such as automobile, electronics, and chemicals and textiles will be given preference over sensitive sectors that include data and finance.

Currently, the company is present in 38 cities and has partnered with 12,000 offline stores to fulfill customer orders.

India’s startup ecosystem has emerged as the third-largest in the world.

This round will value Dream11 at around USD 4 billion.

Niki, an AI-enabled household manager for small town consumers, helps users order groceries as well as pay utility bills.

The report said that 54% of founders had a positive fundraising experience, while 24% claimed otherwise.

This funding round will give an exit to some of its early investors with returns ranging between six-seven times.

India’s online grocery market is laden with multiple big players such as Amazon, Flipkart, BigBasket, JioMart, Grofers, Dunzo, and Swiggy.