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Tencent-backed video app sees demand from product-placement streams.

The company also plans to open a “Transparency Center” in its Los Angeles office to give outside observers access to its content moderation and data practices.

In April alone, TikTok generated USD 78 million in revenue, surpassing Youtube.

The world’s most valuable startup continues its horizontal expansion while targetting international markets.

Among JOYY’s 520.1 million mobile monthly active users, 77% are from overseas markets.

The firm’s value has risen more than a third within two years.

The 58-year-old businessman will also serve as chief operating officer of ByteDance.

YY’s Likee already has over 115 million monthly active users worldwide and is growing fast.