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Vigo Video will cease operations as TikTok, ByteDance’s flagship app, faces hurdles in India, its biggest overseas market.

The Beijing-based firm might steal Baidu’s position in China’s BAT triumvirate.

Tencent-backed video app sees demand from product-placement streams.

The company also plans to open a “Transparency Center” in its Los Angeles office to give outside observers access to its content moderation and data practices.

In April alone, TikTok generated USD 78 million in revenue, surpassing Youtube.

The world’s most valuable startup continues its horizontal expansion while targetting international markets.

Among JOYY’s 520.1 million mobile monthly active users, 77% are from overseas markets.

The firm’s value has risen more than a third within two years.