Retail

The e-commerce marketplace claims to be the “dominant platform” beyond Indonesia’s metropolises.

Founded in 2011 by Mona Ataya and Leena Khalil, Mumzworld sells over 250,000 products for babies, children, and mothers through its web and mobile-based platforms.

Tech leaders invest in likes of Manner Coffee and Tim Hortons.

With proprietary products, no cashiers, and millions in funding, Bianlifeng is taking on convenience store giants in China.

As retailers shift online, technology itself can be a double-edged sword.

Consumers are confused by overcomplicated and capricious discount rules, while e-commerce platforms pump up sales during shopping festivals like 618 and Singles’ Day.

Shopee is concentrating on Brazil as its main market in Latin America, while other countries such as Mexico are part of an “asset-light” approach in the region.

E-commerce made up 20% of retail sales in Indonesia last year. Analysts say it could reach up to 40%.