MyyShop, a cross-border social commerce platform launched by DHGATE Group in 2020, completed a successful four-day exhibit at SXSW Creative Industries Expo, held from March 12 to 15, 2023 in Austin, Texas. The MyyShop booth at the Austin Convention Center attracted thousands of attendees who were eager to learn about the platform’s AI-powered capabilities, including empowering creators to discover viral products quickly, build customized stores, and earn commission on sales.
“We are thrilled with the positive responses we received at SXSW,” said Diane Wang, founder, chairperson, and CEO of DHGATE Group. “As the only exhibitor from China in this year’s CIE, MyyShop’s AI-powered platform and the insightful panel discussion at SXSW Next Stage resonated well with attendees. We believe that we have the right tools and the right message to help content creators and micro, small, and medium-sized enterprises (MSMEs) entrepreneurs reach their full potential.”
MyyShop held a panel discussion themed Unlocking the Power of Social Commerce at the Next Stage of CIE on March 15, giving visitors an opportunity to learn how social commerce is transforming the retail landscape in America. The panelists discussed how social commerce had taken Asia by storm and would shake the US and global market in the future, how MyyShop enables creators to conveniently “Share to Earn” by creating a shoppable link on their own social accounts for the trending products they love, and sharing it with their followers and fans. They also shared the success stories of some content creators and discussed the future of social commerce in America, including how individuals can cash in on this retail revolution.
MyyShop panelists also shared that in 2022 alone, content creators made a combined total revenue of USD 3.5 million from recommending their favorite DHgate products to shoppers on various social media platforms. The event’s highlights included a content creator specializing in home décor, who shared with the audience how she built her store and recommended chairs, tables, and vases that went viral on TikTok.
Over the past two years, Myyshop has worked and built partnerships with global content creators with experience in social commerce, empowered creators through the Academy program, and hosted events to support their entrepreneurial dreams. For its future plans, MyyShop will incorporate catalogs from local small businesses in the US into MyyShop, create custom product lines for selected partners and content creators, and allow merchants to directly access a functional creator marketplace.
“We are on a journey to guide creators through the social commerce trend that will take over the world and change the way creators work with brands, and we plan to do so with transparency, inclusivity, and heart,” the panelists said of MyyShop.
Outside the SXSW venue, the MyyShop brand appeared in Times Square, one of the iconic commercial intersections in New York City, on March 15, heralding the exciting new changes coming to the retail landscape in the US.
MyyShop is a pioneering social commerce platform launched by DHGATE Group that allows effortless selling on social media. MyyShop aims to provide content creators with online store creation tools, as well as AI-powered, tailored product recommendations that their audiences will find irresistible, allowing them to sell with confidence knowing the products are in demand and backed by a world-leading supply chain that delivers to increase earnings quickly. For more information, please visit MyyShop.com and follow @MyyShopOfficial.
Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China. Through our global operations and offices, including in the US and UK, we reach millions of people with trusted products and services. As of December 31, 2022, DHgate served more than 59.6 million registered buyers from 225 countries and regions by connecting them to over 2.54 million sellers in China and other countries, with over 34 million live listings on the platform annually. For more information, please visit dhgate.com and follow @dhgate_official.
This article was contributed by DHgate and edited by KrASIA.