Hi, it’s Edmund.
Despite the recent geopolitical tensions between China and the West, Chinese web retailers are still expanding their online presence in North America and Europe.
For example, last December, Alibaba launched Miravia, which is a new fashion, beauty, food, and lifestyle marketplace that connects brands, consumers, and content creators.
Then there is Pinduoduo’s Temu, a US online shopping site that kickstarted its operations last September as the Chinese e-commerce giant makes its first major push overseas.
Even short-form video hosting service TikTok, which is owned by ByteDance, rolled out TikTok Shop in the US in November 2022, as part of its expansion strategy in the social commerce space.
How well will they fare? Only time will tell.
To find out how Chinese retailers are accelerating their overseas push, read the article here.
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