Live Streaming

Independent bookstores are livestreaming on platforms like Taobao to reach readers, but many hope this will be temporary.

Buyers like the experience of seeing the products in live-streamed video, but they also worry about false marketing and scams.

Merchant account owners can sell goods via livestreaming, open online stores, and contact with customers directly on Kuaishou.

Livestreamer uses Taobao to sell rocket launch service for USD 5.6 million.

Tencent aims to capitalize on the downturn in the offline music entertainment market by transitioning artists to livestreaming with new app Fanlive.

Taobao’s livestream section welcomes new hosts in February, over 719% more compared to a month ago.

Tax subjects like Netflix or Zoom are not physically present in , but are used by everyone, said the finance minister.

Inke was an early leader in the livestreaming sector, but has lost market share to large competitors.