Live Streaming

Short-video apps have never been so important for brands in the Chinese market.

Kumu recently reached 3 million registered users, plans to scale up operations.

Already an established industry in China, livestreaming has seen a boost due to the coronavirus.

Education officials and school leaders discuss security concerns associated with the videoconferencing app.

The Shenzhen-based internet giant has paid USD 262.6 million to take control of game livestreaming platform Huya.

A campaign called “Mayors Show Hubei to You” kicked off on short video app Douyin on Wednesday.

Independent bookstores are livestreaming on platforms like Taobao to reach readers, but many hope this will be temporary.

Buyers like the experience of seeing the products in live-streamed video, but they also worry about false marketing and scams.