E-commerce

Already an established industry in China, livestreaming has seen a boost due to the coronavirus.

Independent bookstores are livestreaming on platforms like Taobao to reach readers, but many hope this will be temporary.

Companies in the zones will enjoy support policies including exemption of value-added and excise taxes on retail exports.

The online retailer sells FMCG products to mini-supermarkets, hotels, restaurants, and cafes.

China’s developments in farm management tech, online grocery delivery, B2B procurement, and unmanned stores show a broader trend of modernization in the food economy.

As the government enforces large-scale social restrictions to contain the COVID-19 pandemic, online grocers are struggling to handle overwhelming order numbers.

Buyers like the experience of seeing the products in live-streamed video, but they also worry about false marketing and scams.

Merchant account owners can sell goods via livestreaming, open online stores, and contact with customers directly on Kuaishou.