Before the livestreaming event was announced, Baidu’s shopping channel, which launched quietly in the last month, only offered a limited range of products.

The opening days of the festive sales saw consumers rushing to make big value purchases such as smartphones and home appliances.

The standalone shopping channel is a strategic move by Baidu which is ramping up e-commerce capabilities in its mobile ecosystem.

Capitalizing on the platform’s 683 million customers, the store sold over 100,000 items within two days of its launch.

Forrester expects that 75% of USD 6.5 billion forecasted sales will happen in the first tranche of the sale period when mega sales events are held.

Tata said it would roll out a super app to offer grocery, fashion, jewelry, consumer electronics, and financial services, among other things.

The app allows users to transform their credit card and member card points into “ChomCHOB points” to buy other products.

From Gojek to Tokopedia, Indonesia is home to some of the biggest players in Southeast Asia’s tech scene.