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Targeting China’s lower-tier cities, the platform’s campaign reflects a shift toward sustainable growth and user retention. NewsXiaohongshu campaigns offline with free eggs to hatch new user growth4 mins read
With chalk in hand, the Sohu CEO welcomed the new year in a lecture bridging science, everyday life, and the digital classroom. FeaturesSohu’s Charles Zhang rings in 2025 with quantum mechanics and a lesson in lifelong learning5 mins read
ByteDance’s Melolo aims to expand the global reach of China’s popular short drama format, offering fast, engaging storytelling. NewsByteDance takes short dramas global with Melolo launch2 mins read
Even top-tier studios are embracing third-party engines like Unreal Engine 5 to address the evolving demands of modern game development. InsightsGame studios turn to Unreal Engine 5 as proprietary tools fall from favor7 mins read
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Gaming content creators reclaim the spotlight in Bilibili’s 2024 UP100 list. NewsBilibili’s UP100 crowns gaming as the comeback category of 20243 mins read
Partnering with the Canadian luxury brand could bolster Bosideng’s entry into high-end outdoor apparel, but risks loom over execution and identity. FeaturesBosideng’s luxury pivot: Can Moose Knuckles elevate its outdoor game?5 mins read
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