Creative

Reliance on vintage characters raises doubts about the sustainability of Japanese companies’ leading role.

Companies are using star athletes to capture market share amid a fitness boom.

Infinity Nikki’s open world fuses fashion and exploration, offering a fresh take on the dress-up game genre.

NetEase Games’ corruption probe targets senior marketing executives amid tightening payment controls.

Blurring the lines between TV, tablet, and smart speaker, “companion machines” hint at the future of digital displays, blending form and function in intriguing ways.

By empowering suppliers, flexing production, and building a versatile business model, Shein has raced to the top of global fashion.

With Xiaohongshu-inspired design and TikTok’s global pull, Lemon8 is gaining traction abroad.

Producers struggle to crank out content for a hungry overseas market.