Creative

In a shift from his earlier stance, Donald Trump now advocates for compromise on TikTok’s looming US ban.

This Chinese entrepreneur is leading a global Rubik’s Cube renaissance with Gancube.

Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

With over 30 limited-edition designs from iconic IPs like Disney and Pokemon, Miniso’s latest pop-up taps into Southeast Asia’s craze for blind boxes.

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.

With its latest slate, Disney aims to strike a balance between global appeal and local resonance in its approach to the APAC region.

With localized features and streamlined design, TCL’s BrowseHere is winning over Latin American users, reflecting the region’s surging appetite for smart TV innovation.