Creative

More than 100 million people watch e-commerce livestreaming on the short video app.

And the lackluster earnings results have brought down Momo’s share price.

Boosted by the COVID-19 outbreak, livestreaming e-commerce in China is in its heyday.

The company went public in February 2020.

Millennials are flocking to the career of social media KOL in China, but it could be a harder job than most people think.

The Youtube of China gained nearly 60% user increase in the quarter past.

China’s No.1 chatting app is anxiously putting out new features to fend off advances from local competitors.

Offering a more humane and entertaining way of online shopping, livestreaming is becoming a thorn in the side of Chinese e-commerce giants.