Creative

Partnering with the Canadian luxury brand could bolster Bosideng’s entry into high-end outdoor apparel, but risks loom over execution and identity.

With roguelike mechanics and minimalist charm, this indie card game redefines what it means to craft a hit.

In a shift from his earlier stance, Donald Trump now advocates for compromise on TikTok’s looming US ban.

This Chinese entrepreneur is leading a global Rubik’s Cube renaissance with Gancube.

Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

With over 30 limited-edition designs from iconic IPs like Disney and Pokemon, Miniso’s latest pop-up taps into Southeast Asia’s craze for blind boxes.

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.