Content

Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

With its latest slate, Disney aims to strike a balance between global appeal and local resonance in its approach to the APAC region.

With localized features and streamlined design, TCL’s BrowseHere is winning over Latin American users, reflecting the region’s surging appetite for smart TV innovation.

The platform now faces a critical January 2025 deadline after a US federal court upheld the controversial sell-or-ban legislation.

Douyin’s e-commerce operations will consolidate under unified management to boost collaboration across merchant tiers.

The platform refuted claims tying its ad revenue solely to e-commerce, highlighting its diverse revenue streams and evolving ecosystem.

The Chinese streaming giant is betting on short-form content and subscription tweaks to sustain its upward momentum.