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What sets the bar for convenience? Examine on-demand platforms, subscription models, and personalization transforming consumer expectations.

Consumer Economy

How do ideas shape industries? Learn how content, design, and digital artistry influence branding, marketing, and cultural impact.

Creative

Where do style and commerce meet? Examine supply chains, sustainable sourcing, and digital trends influencing global fashion markets.

Fashion

How do stores adapt to digital shifts? Explore e-commerce integration, inventory analytics, and omnichannel strategies for modern shoppers.

Retail

China

Gap China’s CEO said localization is central to the brand’s turnaround strategy.

Baozun takes a “local for local” approach to rewire apparel brand Gap for China

Home

Decoding China&#039;s tech and business pulse

KrASIA

36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.

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36Kr English

Photo of the new four-legged D5 robot developed by Pudu Robotics.

How does automation advance industry? Analyze robotic arms, drones, and AI-driven tools reshaping manufacturing and services.

The robot maker is rolling out a new quadruped model for delivery and surveillance.

China's Pudu takes quadruped robots outdoors to fuel growth

China&#8217;s Pudu takes quadruped robots outdoors to fuel growth

As part of 36Kr’s ongoing partnership with Nikkei, you can read selected content from Nikkei Asia on KrASIA.

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Nikkei Asia

ByteDance, a Chinese internet company, uses machine learning to recommend engaging videos, news, and social content (via TikTok and Douyin).

China’s tech ecosystem serves as a driving force behind the world’s second largest economy, influencing global digital markets.

Explore East Asia’s thriving tech hubs, global electronics producers, and fast-evolving digital platforms shaping cross-border innovation.

East Asia

What guides machine-led insights? Uncover AI applications, language models, and decision-making systems transforming sectors worldwide.

Artificial Intelligence

What lies beyond familiar frontiers? Investigate emerging tech—like quantum computing and AI—transforming traditional sectors.

Deep Tech

And Doubao is just one facet of ByteDance’s wider AI strategy.

Doubao hits 100 million DAUs as ByteDance extends its AI lead

What drives digital storytelling? Examine content creation, distribution channels, and media platforms connecting audiences worldwide.

Content

Content | KrASIA

DJI sets industry standards in drone technology, offering aerial imaging, filming solutions, and advanced flight controls for professionals and hobbyists.

Insta360

What hovers over new frontiers? Explore drone logistics, aerial data collection, and surveillance tools shaping multiple industries.

Drones

What happens when viewers join in real time? Explore live streaming platforms, audience interaction tools, and brand opportunities in instant video.

Live Streaming

How do visuals captivate global viewers? Dive into streaming services, production models, and evolving formats defining video engagement.

Video

An IPO surge has set sky-high expectations, but rising costs and DJI’s push into rival segments weigh on Insta360.

Can Insta360 outpace DJI, or has the market already priced in its future?

Zhihu founder Zhou Yuan credits the string of profits to a long-term bet on trust as the platform’s foundation.

After three profitable quarters, Zhihu says its trust-first model is paying off

CHENG Zi is based in China, covering technology and business-related events. She works with her colleagues at 36Kr Global to provide coverage in both English and Chinese.

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Cheng Zi

Who thrives in a digitally democratized landscape? Discover how independent creators, influencers, and educators monetize content and expertise.

Creator Economy

CrePal tackles video creation bottlenecks with automation that operates more like a director than a traditional tool.

From text to cut: CrePal’s AI agent turns single prompts into complete videos

AI Now! is a global AI community of Chinese developers, professionals, and founders.

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AI Now!

Participants must create at least 70% of their films using Veo 3 or Seedance 1.0 Pro.

iQiyi invites creators to co-direct with AI in global short film contest

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T. K. Lin

What entertains a connected world? Track shifts in film, music, and media consumption, as platforms and audiences redefine cultural experiences.

Entertainment

Can brief clips hold lasting impact? Analyze short-form content trends, creator communities, and platform strategies for rapid viewer engagement.

Short Video

MrBeast and IShowSpeed are among foreign influencers tapping into China's 1.1 billion internet users.

China embraces US YouTubers in push to enhance soft power

Kling AI

Kuaishou, best known for its short video platform, drives user-generated content, influencer marketing, and community engagement through shareable clips.

Kuaishou

Two new features expand Kling AI’s capabilities, pushing it closer to production-grade applications.

Kling AI rolls out new features to streamline generative content workflows

Dianzhong’s plagiarism accusation adds pressure to an already tense, fast-moving content race.

ReelShort hit with IP theft claim as short drama rivalry escalates

The home audience is cheering the film’s technical feats and box office success for highlighting self-reliance.

Ne Zha 2: China makes a USD 2 billion blockbuster all of its own

TikTok hosts short-form videos spanning entertainment, education, and branded content, capturing global audiences and driving cultural trends.

TikTok

TikTok Shop, the e-commerce arm of TikTok, enables in-app shopping by connecting users with brands and creators through live commerce and short videos.

TikTok Shop

How do clicks replace aisles? Explore global marketplaces, payment solutions, and technology accelerating online retail’s growth.

E-commerce

How do platforms deliver on immediacy? Analyze ride-hailing, instant deliveries, and gig models meeting consumer needs fast.

On-demand Services

Some believe a full ban on TikTok in the US is unlikely. TikTok is counting on it.