Content

TikTok’s arguments didn’t sway the justices, who appeared unconvinced that the national security risks could be mitigated without a ban or divestiture.

Targeting China’s lower-tier cities, the platform’s campaign reflects a shift toward sustainable growth and user retention.

ByteDance’s Melolo aims to expand the global reach of China’s popular short drama format, offering fast, engaging storytelling.

Gaming content creators reclaim the spotlight in Bilibili’s 2024 UP100 list.

The countdown to January 10 begins, as the Supreme Court prepares to rule on whether ByteDance must divest TikTok’s US operations or face an outright ban.

In a shift from his earlier stance, Donald Trump now advocates for compromise on TikTok’s looming US ban.

Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.