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Undercut on price, Japanese brands emphasize after-sales service and longevity.

Yamaha Motor, Kubota, others aim to shake Chinese rivals' Africa footholds

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Yamaha Motor, Kubota, others aim to shake Chinese rivals&#8217; Africa footholds

Decoding China&#039;s tech and business pulse

KrASIA

As part of 36Kr’s ongoing partnership with Nikkei, you can read selected content from Nikkei Asia on KrASIA.

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Nikkei Asia

What sets the bar for convenience? Examine on-demand platforms, subscription models, and personalization transforming consumer expectations.

Consumer Economy

How do stores adapt to digital shifts? Explore e-commerce integration, inventory analytics, and omnichannel strategies for modern shoppers.

Retail

Once known for exports, Chinese companies are shaping their own identities abroad and gaining traction.

Chinese brands vie for the spotlight abroad with tech, tea, and toys

KrASIA Connection curates technology and innovation updates from China.

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How do ideas shape industries? Learn how content, design, and digital artistry influence branding, marketing, and cultural impact.

Creative

What entertains a connected world? Track shifts in film, music, and media consumption, as platforms and audiences redefine cultural experiences.

Entertainment

Ding's story shows that opportunity often follows relentless preparation.

From rejection letters to red carpets: How Ding Xiaoyin brought Chinese cinema to the world

36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.

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36Kr English

What drives digital storytelling? Examine content creation, distribution channels, and media platforms connecting audiences worldwide.

Content

Content | KrASIA

China’s tech ecosystem serves as a driving force behind the world’s second largest economy, influencing global digital markets.

Explore East Asia’s thriving tech hubs, global electronics producers, and fast-evolving digital platforms shaping cross-border innovation.

East Asia

Xiaohongshu, also known as RedNote, is a platform that connects users to curated content for fashion, beauty, travel, and more.

Xiaohongshu

Targeting China’s lower-tier cities, the platform’s campaign reflects a shift toward sustainable growth and user retention.

Xiaohongshu campaigns offline with free eggs to hatch new user growth

ByteDance, a Chinese internet company, uses machine learning to recommend engaging videos, news, and social content (via TikTok and Douyin).

Can brief clips hold lasting impact? Analyze short-form content trends, creator communities, and platform strategies for rapid viewer engagement.

Short Video

How do visuals captivate global viewers? Dive into streaming services, production models, and evolving formats defining video engagement.

Video

ByteDance’s Melolo aims to expand the global reach of China’s popular short drama format, offering fast, engaging storytelling.

ByteDance takes short dramas global with Melolo launch

Bilibili, an online entertainment platform, features anime, gaming videos, live streams, and interactive communities appealing to younger audiences.

Bilibili

Who thrives in a digitally democratized landscape? Discover how independent creators, influencers, and educators monetize content and expertise.

Creator Economy

What happens when viewers join in real time? Explore live streaming platforms, audience interaction tools, and brand opportunities in instant video.

Live Streaming

Gaming content creators reclaim the spotlight in Bilibili’s 2024 UP100 list.

Bilibili’s UP100 crowns gaming as the comeback category of 2024

TikTok hosts short-form videos spanning entertainment, education, and branded content, capturing global audiences and driving cultural trends.

TikTok

The countdown to January 10 begins, as the Supreme Court prepares to rule on whether ByteDance must divest TikTok’s US operations or face an outright ban.

TikTok's ticking clock: The app’s fate in the US hangs in the balance

TikTok&#8217;s ticking clock: The app’s fate in the US hangs in the balance

In a shift from his earlier stance, Donald Trump now advocates for compromise on TikTok’s looming US ban.

TikTok ban in limbo as Trump seeks Supreme Court intervention

Douyin, the Chinese version of TikTok, showcases locally popular short videos, influencer content, and creative challenges optimized for China’s market.

Douyin

How do clicks replace aisles? Explore global marketplaces, payment solutions, and technology accelerating online retail’s growth.

E-commerce

How do platforms deliver on immediacy? Analyze ride-hailing, instant deliveries, and gig models meeting consumer needs fast.

On-demand Services

Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.

How does Douyin fuel omnichannel growth for brands?

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

Short dramas lose luster but find new purpose in brand storytelling

With its latest slate, Disney aims to strike a balance between global appeal and local resonance in its approach to the APAC region.

Disney leans on localization to win over China and APAC audiences

Latin America

With localized features and streamlined design, TCL’s BrowseHere is winning over Latin American users, reflecting the region’s surging appetite for smart TV innovation.