With generative artificial intelligence no longer a speculative concept, conversations this year have shifted from whether AI can generate content to how it can be effectively applied in real-world production.
At the 2025 World Artificial Intelligence Conference (WAIC), Kuaishou’s Kling AI unveiled new features during a dedicated forum. The company introduced two key upgrades designed to expand generative AI’s role in professional content creation, catering to the evolving demands of creators across sectors such as media, e-commerce, and film production.
The first is a “dynamic canvas” that offers an expansive visual workspace to support AI-assisted creation and real-time collaboration. According to the firm, It helps users transform fragmented ideas into coherent visual outputs across formats, and assemble them into complete works, streamlining the creative workflow.
The second is multi-image reference, which aims to enhance visual consistency across characters, subjects, and scenes. It also improves motion quality and preserves stylistic integrity in generated content.
Since launching in June 2024, Kling AI has reportedly undergone more than 30 iterations and has produced over 200 million videos and 400 million images. The company said it supports more than 45 million creators and 20,000 enterprise clients worldwide, and its tools are deployed across advertising, animation, game development, and other verticals.
“2025 will be a defining year for the deep application of generative AI technology,” said Gai Kun, senior vice president at Kuaishou and head of Kling AI and the platform’s community science division. He emphasized that generative AI is no longer mere technical advancement, but a force reshaping production models.
Wan Pengfei, head of Kling AI’s visual generation and interaction center, outlined the platform’s development trajectory, highlighting two key focus areas: refining foundational models and incorporating user feedback to guide product direction. Kling AI’s team uses a two-pronged approach, driven by both technology and community input.
The forum also featured speakers from the film, art, and enterprise sectors.
Wu Yishen, contemporary artist, curator, and founder of MUDigital, noted that China’s homegrown platforms like Kling AI now support high-efficiency, high-quality AI art creation. Wu described the technology as a collaborative partner rather than a creative replacement, emphasizing its potential to inspire imagination and foster new modes of human-machine interaction. As adoption grows, Wu expects a more specialized and structured AI art ecosystem to emerge in China.
KrASIA Connection features translated and adapted content that was originally published by 36Kr. This article was written by Fu Chong for 36Kr.