Tmall

As e-commerce platforms reshape Singles’ Day, shoppers exhibit new behaviors in the world’s largest online shopping market.

However, for the first time, Single’s Day total GMV fell short compared to 6/18’s GMV in June.

Alibaba’s Double 11 has become bigger and more accepted in Southeast Asia, says one expert.

86% of online shoppers in China plan to spend the same, if not more than they did in last year’s sales event.

As for user accounts, Pinduoduo could overtake Alibaba as soon as next quarter.