Tmall

Whether Alibaba sells those businesses or not, it’s growingly evident that the Chinese tech giant is shifting its focus from new retail back to e-commerce.

Joseph Tsai and Jack Ma recently acquired a hefty chunk of Alibaba’s stocks, emerging as the largest shareholders. Market observers are left pondering the significance of this power move.

Trudy Dai has been replaced as the group faces fierce competition in two key segments.

Amidst changing economic circumstances, China’s e-commerce players are adapting their strategies accordingly to meet evolving consumer demands.

Trudy Dai, president of core domestic e-commerce, looks to quality content development and improved user experience to deepen consumer engagement.

Trudy Dai, Alibaba’s newly appointed president of core domestic e-commerce, is shifting the unit’s focus to consumer spending.

Going forward, the company must improve its operating efficiency, reduce costs, ensure a strong inflow of cash, and control its cash balance.

The ramifications are multifold, and may significantly reshape how Pinduoduo and ByteDance build their revenue streams and user pools.