Amid growing competition, an increasing number of Indian short video startups are tapping into the booming social commerce sector.

Ola has been focusing on diversifying its product portfolio since demand for its core cab-hailing business was hit badly last year.

During the ongoing Indian festive season, local D2C brands are expecting a further surge in revenues.

Between January and July 2021, Middle Eastern investors wrote checks worth over USD 1.2 billion for Indian companies. 

Smaller cities—tier 2 and beyond—contributed to about 61% of all the online shoppers during the first leg of festive sales.

In this round of India Digest from October 8 to October 14, 2021, read our big story of the week, the weekly buzz, and more.

BLinC has invested nearly USD 40 million (INR 3 billion) in 25 startups across edtech and fintech over seven years.

Only 10% of the country’s middle-income families invest in the markets, speaking to a huge gap to be tapped for India’s stock trading apps.