ByteDance has reduced its India team to 1,000 employees, but sources close to the company affirm that it is “very much staying put in the country with plans to make a comeback.”
RedSeer projects the Indian social commerce sector to become a USD 7 billion opportunity by 2025, contributing up to 5% to the total e-commerce market.
Snapchat crossed 60 million users in the last quarter of 2020 in India, where it is deploying a three-pronged approach of localized content, games, and culturally relevant augmented reality experience