Retail

Slow domestic growth and robust regional demand drive their expansion strategies.

Nine years in, the company’s founder says the priority is shifting away from aggressive expansion.

Once a niche favorite among Hong Kong shoppers, the Argentine incense brand is expanding into China’s high-end malls.

Discipline on positioning and direct consumer access are helping factories become brands.

The e-commerce giant seeks to maintain low prices as US and EU impose tariffs.

The company’s rise traces back to a founder who has avoided the spotlight for years.

Once anonymous, small manufacturers in China are using TikTok videos and live streams to build global demand and their own identities.

Wook’s revenue topped RMB 1 billion in 2024 as it expands beyond Indonesia across Southeast Asia.