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Top Toy’s Hong Kong IPO puts its IP strategy to the test

With half its sales still tied to Miniso, the toy maker now faces the challenge of proving it can stand on its own.

6 mins read
  • The two snack retailers are racing toward IPOs with Mixue-like expansion, but lack its supply chain discipline and margin control.

    Insights

    For Wancheng and Busy Ming, Mixue’s success is both a blueprint and a cautionary tale

    6 mins read

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