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How LVMH turned “ugly” Birkenstock into a luxury brand

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.

5 mins read
  • Through innovation and localization to serve unmet needs, Lululemon has advanced from selling yoga pants to becoming a major brand in China and beyond.

    Features

    Imitation is a form of recognition, says Lululemon exec as brand scales in China

    5 mins read

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