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Bosideng’s luxury pivot: Can Moose Knuckles elevate its outdoor game?

Partnering with the Canadian luxury brand could bolster Bosideng’s entry into high-end outdoor apparel, but risks loom over execution and identity.

5 mins read
  • Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.

    Features

    How LVMH turned “ugly” Birkenstock into a luxury brand

    5 mins read

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