Fashion

By blending its IP-driven charm with upscale designs, Pop Mart’s new jewelry brand is striking a chord with loyal fans and curious shoppers alike.

Partnering with the Canadian luxury brand could bolster Bosideng’s entry into high-end outdoor apparel, but risks loom over execution and identity.

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.

Through innovation and localization to serve unmet needs, Lululemon has advanced from selling yoga pants to becoming a major brand in China and beyond.

Zara’s strategy now combines fast production with top designer talent, setting it apart in a changing fashion landscape.

Companies are using star athletes to capture market share amid a fitness boom.

By empowering suppliers, flexing production, and building a versatile business model, Shein has raced to the top of global fashion.

Will Shein’s labor, safety, and environmental concerns shake investor confidence ahead of its tentative London Stock Exchange debut?