Fashion

Partnering with the Canadian luxury brand could bolster Bosideng’s entry into high-end outdoor apparel, but risks loom over execution and identity.

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.

Through innovation and localization to serve unmet needs, Lululemon has advanced from selling yoga pants to becoming a major brand in China and beyond.

Zara’s strategy now combines fast production with top designer talent, setting it apart in a changing fashion landscape.

Companies are using star athletes to capture market share amid a fitness boom.

By empowering suppliers, flexing production, and building a versatile business model, Shein has raced to the top of global fashion.

Will Shein’s labor, safety, and environmental concerns shake investor confidence ahead of its tentative London Stock Exchange debut?

Anta’s multi-brand approach is driving revenue growth, positioning Descente as the next breakout brand after Fila.