Fashion

Once a niche outdoor brand, Salomon’s shoes have become a coveted status symbol in China.

The longtime entrepreneur changed how we see the world. Now, he wants to change how we wear AI.

Years of missteps taught Uniqlo that success in the US and Europe requires a different playbook. Now, it’s making all the right moves.

The footwear giant saw double-digit growth across all segments, with China emerging as a key pillar of its expansion strategy.

The Rosso Ancora rebrand hasn’t turned things around, with Gucci plunging closer to the red.

By blending its IP-driven charm with upscale designs, Pop Mart’s new jewelry brand is striking a chord with loyal fans and curious shoppers alike.

Partnering with the Canadian luxury brand could bolster Bosideng’s entry into high-end outdoor apparel, but risks loom over execution and identity.

Once a niche sandal brand, LVMH-led Birkenstock now commands luxury-level margins by leveraging scarcity, collaborations, and its storied heritage.