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Baozun takes a “local for local” approach to rewire apparel brand Gap for China

Gap China’s CEO said localization is central to the brand’s turnaround strategy.

6 mins read
  • With craftsmanship rooted in the culture of the Central Plains, Songmont has built a global following.

    Features

    As Western luxury slows, Chinese brands like Songmont set the new standard

    8 mins read

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