NewsShein bets on China distribution hub to fight headwinds overseasThe e-commerce giant seeks to maintain low prices as US and EU impose tariffs. 3 mins read
Gap China’s CEO said localization is central to the brand’s turnaround strategy. FeaturesBaozun takes a “local for local” approach to rewire apparel brand Gap for China6 mins read
With craftsmanship rooted in the culture of the Central Plains, Songmont has built a global following. FeaturesAs Western luxury slows, Chinese brands like Songmont set the new standard8 mins read
Outdoor apparel risks following workwear’s path: from utility to fashion to commodification. InsightsIn China, the outdoor boom is starting to look more like a fashion cycle than a lifestyle shift9 mins read
The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands. NewsAfter Nerdy’s fall, Musinsa looks to Anta to navigate China’s fashion market4 mins read
Known for its “old man’s head” logo and elite gear, the Norwegian brand is relaunching with Topsports in China after a quiet first run. FeaturesThe “Nordic Arc’teryx” returns to China, but will Norrona finally find its name?5 mins read
Once mistaken for a foreign brand, Pelliot is now bound for an IPO as one of China’s top outdoor apparel labels. FeaturesBudget brand no more? Pelliot readies Hong Kong IPO after profit surge5 mins read
The French luxury house posted steady growth, but could face headwinds as foot traffic dips and supply chain claims go viral. NewsGrowth stalls for Hermes in China while supply chain rumors spread3 mins read
A crop of Chinese handbag brands are skipping the logos and rewriting the luxury playbook, hoping design and storytelling can go where status once ruled. InsightsCan China make its own luxury handbags, and make us believe in them?4 mins read
NewsDeals in brief: Grab to acquire Stash, Gobi Partners backs Valiance Health, Humain invests in xAI, and more
