E-commerce

The business of online marketing is ultimately all about traffic.

PGA Labs estimates India’s e-commerce market will reach USD 60 billion in the financial year ending March 2022.

Employees claim they have not been paid since September.

CEO Zhang seen losing clout in sweeping leadership and organizational changes.

With its offline foray, Snapdeal has joined a slew of consumer internet companies that are going omnichannel to fuel growth and capture a larger share of the market.

The super app will soon allow users to share listings of goods on e-commerce sites run by other companies.

The online retailer faces economic headwinds on slowing consumer demand.

Purplle earns 70–80% of revenues from tier-2 and tier-3 consumers living in suburban areas and smaller cities.