The transfer of a significant number of employees from ByteDance to Pico has stirred internal strife, posing a threat to further derail the company’s progress.
Numerous companies are vying to replicate Lululemon’s triumph in China and worldwide. Will Maia Active succeed in achieving this feat following its acquisition by Anta Sports?
Contrary to a lack of ambition, Pico’s failure is more closely tied to the pursuit of applications that didn’t align with the strengths of VR technology.
Like other Chinese VR businesses, Pico viewed Meta as the benchmark for success. Attempting to emulate the American tech giant, however, contributed to its downfall.