Consumer Economy

In this round of India Digest from December 3 to December 9, 2021, read our big story of the week, the weekly buzz, and more.

The business of online marketing is ultimately all about traffic.

PGA Labs estimates India’s e-commerce market will reach USD 60 billion in the financial year ending March 2022.

Employees claim they have not been paid since September.

CEO Zhang seen losing clout in sweeping leadership and organizational changes.

With its offline foray, Snapdeal has joined a slew of consumer internet companies that are going omnichannel to fuel growth and capture a larger share of the market.

Venture capital firms are injecting cash into Indonesian coffee startups.

The super app will soon allow users to share listings of goods on e-commerce sites run by other companies.