Consumer Economy

Generation raised on social media moves past stigma of domestic brands.

Eden Farm claimed that the income of farmers in its ecosystem has increased by more than 200% after joining the platform.

E-commerce giant toes party line as it hopes for Beijing’s forgiveness.

India’s consumers are taking to the internet for affordable and personalized products in a post-COVID world.

The e-commerce platform plans to use the fresh funds to broaden its supply base for sellers.

South Korean startups are disrupting the market with innovative technologies to widen their reach.

Lifestyle retailer Nykaa will use the IPO proceeds to open more stores in India and venture into the Middle East and European markets.

E-commerce firms are developing China’s less developed areas to achieve state-endorsed “common prosperity.”