Consumer Economy

Shopee is already the top shopping app in Poland and Spain among Android users.

Smaller cities—tier 2 and beyond—contributed to about 61% of all the online shoppers during the first leg of festive sales.

Tech giants are supporting MSMEs and bringing more customers into their ecosystems, especially from Indonesia’s tier-2 and tier-3 cities.

Swiggy Bazaar will face tough competition from incumbents like SoftBank-backed Meesho, InMobi-owned Shop101, Korea Investment Partners-backed GlowRoad, and Tiger Global-backed DealShare.

Social media connects buyers to trusted merchants inside their own community.

The company struggles with profitability but is opening up new channels of revenue.

Around 115 million internet users in the region use more than three O2O platforms.

Ula is active in tier-2 and tier-3 Indonesian cities, where logistics infrastructure is less connected than in metro areas.