Consumer Economy

Tata’s super app is likely to be rolled out early next year, after being delayed multiple times already.

Ninjacart is Flipkart’s key to grabbing a bigger portion of the soon-to-be USD 18 billion e-grocery market and soon-to-be USD 5 billion quick commerce segment.

In this round of India Digest from December 3 to December 9, 2021, read our big story of the week, the weekly buzz, and more.

The business of online marketing is ultimately all about traffic.

PGA Labs estimates India’s e-commerce market will reach USD 60 billion in the financial year ending March 2022.

Employees claim they have not been paid since September.

CEO Zhang seen losing clout in sweeping leadership and organizational changes.

With its offline foray, Snapdeal has joined a slew of consumer internet companies that are going omnichannel to fuel growth and capture a larger share of the market.