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Cotti Coffee

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After racing to 15,000 stores, Cotti Coffee gets serious about quality control

The Chinese coffee chain plans to deploy 1,100 regional managers as it works to shore up its low-cost, franchise-driven model.

4 mins read
  • Speaking at the 36Kr WISE2024 summit, Cotti’s chief strategist detailed how pricing and supply chain efficiency are driving the brand’s rapid expansion.

    Insights

    Cotti Coffee maps out plan to make coffee a daily staple in China

    3 mins read

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