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Maia Active finds second wind with Anta’s backing and a yoga-first strategy

Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative.

7 mins read
  • President Ma Donghui takes control of product, supply, and sales as the company prepares new EV releases.

    News

    Li Auto unites R&D and sales to counter Xiaomi’s YU7 momentum

    3 mins read

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